LIP LAB ONBOARDING
LIP LAB is a top selling brand at KENDO, and the brand relies heavily on storytelling with a focus on experience building and product knowledge to promote product sales. This certification course was developed to serve as an onboarding course complete with a printable certificate.
This course is used across North America to train new staff onboarding at Lip Lab Stores.
AUDIENCE
RESPONSIBILITIES
Instructional Design
Storyboarding
Action Mapping
eLearning Development
TOOLS
Articulate Software
Adobe Photoshop
Adobe Illustrator
Microsoft Office Suite
Problem
LIP LAB frequently onboards freelancers and new staff who need to be trained on color theory, customer experience building, and the mechanics of crafting a custom lipstick. Previously, this on boarding could only be conducted by an in person facilitator; a costly investment of bandwidth and time.
Solution
Retail sales employees are able to take this course in three parts or in a whole session. This is designed to be the start of the orientation process and used a a guide for the process. Integrated practice includes retention and real life performance tasks to measure learning.
My Process
01
DEFINE THE GOAL
Through researching and action mapping, I analyze learner’s needs, identify key performance problems, and determine a series of high-priority actions to address these issues.
02
DESIGN THE SOLUTION
After identifying key actions, I create an immersive storyboard showcasing real-life problems and their consequences. I also create a prototype with all necessary visual and interactive elements.
03
DEVELOP THE EXPERIENCE
Once I receive feedback and have a signed-off prototype; I use authoring tools to develop the entire experience with a focus on every detail. This step includes extensive testing and iterations.
DEFINE THE GOAL
Research + Interviews
FENTY is a top selling brand at KENDO, and the brand relies heavily on storytelling with a focus on inclusivity and product knowledge to promote product sales.
To begin, this project relied upon leveraging existing materials to inform the creation of a comprehensive training manual for employees new to the brand.
I conducted interviews with facilitators of the onboarding train
DESIGN THE SOLUTION
Text-based Storyboard
After distilling the research into steps and showcasing the flow of the learning, I created this text-based storyboard that offered options on how to expand upon the concepts and proposals for different educational strategies that could be used to present the info in an engaging format.
It also presented differentiated pathways for multiple learning styles and anticipated misconceptions to remedy potential learning gaps based on the prior research.
DEVELOP THE EXPERIENCE
Prototype + Reviews
Upon aligning with stakeholders on the format of the e-learning, I built out a functional prototype that underwent several rounds of feedback to ensure that the product accurately represented the intended outcome.
The prototype evolved with consideration to shortening the copy, adjusting formatting for premium accessibility, and modifying the imagery included to showcase an optimally wide array of foundation shades for inclusivity.
RESULTS + TAKEAWAYS
Implementation
This module was launched on our company wide LMS and sent out to our global regions for translation and localization. Our team tracked retention to measure the efficacy of the e-learning at assessing the intended objectives.
Evaluation
Ten learners received follow-up emails with a survey asking them to rate the e-learning's real-life practicality, accuracy, and length. This module received an average of 3/3 stars for each category.